2hr 8min



About this Course

In today's digital world where most of our time is spent on social media platforms, getting the attention that we deserve can be very challenging. For this purpose, we all should be very focused on how to make the best out of these advertisement platforms and our digital marketing campaigns. I will teach you what I have learnt from working with global customers, and the best practices and useful hacks. In this in-depth course of Facebook Ads, I will take you step by step from all the processes that are involved in creating a successful Facebook Ads Campaign. Starting from the beginner level including the overview of Facebook Business Manager, Ads Structure and Audience Targeting to Advance level Conversion Tracking and Optimization.

Who should take this course

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Browse Lesson Plans

Facebook Advertising Structure & Basics

  • Facebook Advertising & its Structure 8min 36sec
  • Facebook Ads Auction 4min 42sec
  • Before Getting Started & Customer Journey 8min 50sec

Business Manager Overview & Best Practices

  • Facebook Business Manager Overview 21min 39sec

Campaigns Structure

  • Creating 1st Facebook Campaign 9min 52sec
  • Audience Targeting 2 & Creating Ads 15min 1sec
  • Advanced Audience Targetting 16min 32sec
  • Dynamic Ads & Audience Targetting 15min 53sec

Tracking, Analyzing & Optimizing Ad Campaigns

  • Custom Conversions Overview 1min 33sec
  • Conversions Tracking 5min 30sec
  • Conversions Tracking 2 10min 42sec

Optimizing Ads for profitability.

  • Testing & Optimization 1min 12sec
  • A-B Testing Overview & Conclusion 8min 25sec
15+ enrolled on this course

About Expert

Sheikh Sajawal

CEO Digital Dastak | Digital Marketing Specialist

Sajawal is the Director & Digital Marketing Expert at Digital Dastak, a full-service Digital Marketing company servicing small-scale startups to private & government organizations. 🎖️ He is a Google & Facebook Ads Specialist who loves creating profitable campaigns focusing on increasing profitability and reducing the customer acquisition cost. A Media Buying Specialist & Digital Growth Strategist helping multiple e-commerce and services-based businesses in scaling. 🚀 Sajawal is an entrepreneur, public speaker, and digital marketer with a very dynamic market experience of 4 years, who combines the power of social media, web design, branding, data analysis, behavioral psychology, and digital media advertising to make any business a success on the digital front. 🏆 Sajawal is closely associated with the startup ecosystem & his mission is to empower small & medium businesses through technology. He loves to talk, network & collaborate.


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Come out of this class as a

  • Facebook Ads Manager
  • Paid Campaigns Manager
  • Paid Ad Specialist
One time fee for the whole master course
15+ enrolled on this course