3hr 45min



About this Course

In today's digital world where most of our time is spent on social media platforms, getting the attention that we deserve can be very challenging. For this purpose, we all should be very focused on how to make the best out of these advertisement platforms and our digital marketing campaigns. In this course, I will teach you everything I have learnt from working with global customers, all the best practices and some useful hacks. This in-depth course on Google Ads will take you step by step from all the processes that are involved in creating a successful Google Ads Campaign. Starting from the beginner level including the overview of Google Ads, it structure and audience targeting to advance level conversion tracking, tools involved and ads optimization.

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Browse Lesson Plans

Pay per click fundamentals & Google Ads Basics

  • PPC Advertising & Its Structure 5min 3sec
  • Goals & Customer Journey 5min 40sec
  • Google Ads Auction 9min 12sec

Creating your first campaign & its structure.

  • Customer LTV & Great Ads 4min 10sec
  • Creating Ad Groups & Ads 11min 38sec
  • Creating Your First Campaign 34min 23sec

Ads Dashboard Overview & Exploring Features

  • Ads Dashboard 2 1min 57sec
  • Ads Scripts 2min 26sec
  • Bidding Strategies & Automated Rules 6min 30sec
  • Exploring Ads Dashboard & Features 33min 14sec

Keyword Types & Research

  • Keywords Research 2min 1sec
  • Keywords Research 2 & Match Types 18min 33sec

Tracking Valuable Events on Website, Conversions & tools involved.

  • Intro to Conversions Tracking 6min 8sec
  • Goals & Conversions Tracking by Tags Manager 11min 7sec
  • Levels of Tracking & UTMs 15min 35sec
  • Conversions Tracking 2 15min 36sec
  • Tracking Website Events by Tags Manager 29min 53sec

Testing Strategies & Conclusion

  • Testing Strategies & Conclusion 11min 59sec
15+ enrolled on this course

About Expert

Sheikh Sajawal

CEO Digital Dastak | Digital Marketing Specialist

Sajawal is the Director & Digital Marketing Expert at Digital Dastak, a full-service Digital Marketing company servicing small-scale startups to private & government organizations. 🎖️ He is a Google & Facebook Ads Specialist who loves creating profitable campaigns focusing on increasing profitability and reducing the customer acquisition cost. A Media Buying Specialist & Digital Growth Strategist helping multiple e-commerce and services-based businesses in scaling. 🚀 Sajawal is an entrepreneur, public speaker, and digital marketer with a very dynamic market experience of 4 years, who combines the power of social media, web design, branding, data analysis, behavioral psychology, and digital media advertising to make any business a success on the digital front. 🏆 Sajawal is closely associated with the startup ecosystem & his mission is to empower small & medium businesses through technology. He loves to talk, network & collaborate.


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Come out of this class as a

  • Google Ads Manager
  • PPC Manager
One time fee for the whole master course
15+ enrolled on this course